
Taking a bite of these treats sends me right back to my childhood. These Sno Ball Brownies bring back memories of school lunch surprises and gas station snacks, but they're way better when made at home. I whipped up this treat during lockdown baking sessions when my little ones wanted something exciting and unusual. The mix of dense, chocolatey brownie bottom with fluffy marshmallow and that classic pink coconut coating makes something that feels both familiar and fancy. What I love most? They use stuff you probably already have but look super impressive when you cut into them.
I brought these to a block party last year, and my quiet neighbor came up for extra helpings before pulling me aside to get my recipe. Her teenage kid who "won't touch anything but plain brownies" got caught stuffing one in his pocket for later. That's when you know you've got something really good – when it wins over even the toughest food critics.
Must-Have Ingredients
- Unsweetened chocolate - You need the real stuff for a truly fudgy brownie base. I've tried shortcuts with cocoa powder, and they work okay, but nothing matches actual unsweetened chocolate bars for richness. You'll find them with the baking supplies at the store.
- Marshmallow fluff - This makes that fluffy middle layer that's key to the whole thing. The name brands spread better than the cheaper stuff. Let it sit out until it's room temp before you use it. If it's sticking to your tools, wet your spatula slightly.
- Sweetened shredded coconut - The sweetness and feel matter a lot here. Unsweetened coconut doesn't hold color well and feels too dry. Go for the finely shredded kind instead of big flakes to get color that spreads evenly and feels more like the classic snack.
- Pink food coloring - This makes people instantly know what they're looking at! Gel coloring works best with just a tiny bit, but the liquid kind works too. Sometimes I use beet powder for a softer pink when I'm making these for certain groups.
- Cornstarch - This secret helper keeps the coconut light and stops it from clumping up. Don't skip it if you want that real Sno Ball feel rather than just pink coconut.

Wonderful Techniques
- Getting the brownies just right:
- These brownies should be fudgy not cakey to match the dense chocolate part of real Sno Balls. Don't worry about the small amount of flour – that's on purpose! Mixing the sugar into the warm chocolate helps it melt completely for the smoothest texture. When you add flour, stir just until it disappears – mixing too much makes tough brownies.
- Working with the marshmallow:
- Putting the marshmallow layer on while brownies are still warm is super important – the leftover heat helps it spread without tearing the brownies. I use a flat spatula with a bit of water on it for the smoothest results. Work from the middle outward with gentle sweeps rather than going back and forth.
- Making the coconut just right:
- Using a food processor might seem like extra work, but it gives you that special fine texture that makes Sno Balls unique. Most recipes just mix coconut with color, but processing it with cornstarch creates that special mouthfeel. No food processor? A blender works if you use short pulses, or you can chop by hand and mix really well in a container with a lid.
- Cutting nice squares:
- For perfect-looking pieces, cool the finished brownies in the fridge for at least an hour before cutting. Use a big sharp knife dipped in hot water and wiped clean between cuts. The foil liner lets you lift everything out for cutting on a board so you don't scratch your pan.
My first try making these was a total mess – I tried cutting while they were still warm and ended up with marshmallow all over my knife and wrecked brownies. I've also played around with the coconut part, once skipping the cornstarch and food processor. They tasted fine but didn't have that classic Sno Ball feel. After making them lots of times, I've found this way works best to match those treats we remember while keeping that homemade goodness that makes them extra special.
Eye-Catching Serving Ideas
Make these Sno Ball Brownies look even fancier by putting them on a pretty plate with fresh strawberries or raspberries scattered around for a pop of color. For birthday parties, throw some sprinkles into the coconut for extra fun. During holidays, change the food coloring to match – red for Valentine's, green for Christmas, or light pastels for Easter. They look super cute as bite-sized treats when cut small and placed in paper cupcake liners.
Tasty Twists
Once you've got the hang of the basic version, try some fun changes. Spread a thin layer of raspberry jam between the brownie and marshmallow for a berry-chocolate combo. If you love chocolate, drizzle melted chocolate over the finished treats for a triple-chocolate delight. A bit of almond extract in the brownie mix creates a fancy flavor upgrade. During winter holidays, mix some peppermint extract into the brownies and top the coconut with crushed candy canes.
Keeping Them Fresh
Your Sno Ball Brownies will stay yummy for about four days in an airtight container at room temp. Put wax paper between layers if you need to stack them. Want to keep them longer? They freeze really well – just lay them flat until frozen solid, then put them in a container with paper between layers. Thaw them in the fridge overnight, then let them warm up to room temp before eating.

I've baked these Sno Ball Brownies for so many get-togethers over the years, from school fundraisers to fancy dinner parties. Something about that bright pink coconut top brings out the kid in everyone, even the most serious adults. While they might look tricky, the simple ingredients and straightforward steps make them doable for bakers of any level. The mix of fudgy brownie, fluffy marshmallow, and textured coconut creates something that's better than all the parts on their own – just like those famous snack cakes, but with the pride of knowing you made them from scratch.
Frequently Asked Questions
- → Can I use a brownie mix instead of making it from scratch?
- Of course! Grab your favorite boxed mix and follow its instructions. Just make sure it fits an 8x8-inch pan, then add the marshmallow and coconut as explained.
- → Why add cornstarch to the coconut mix?
- Cornstarch spreads the color evenly without clumping. It also absorbs the extra moisture from the dye, giving you perfect pink coconut every time.
- → Can I leave out the coconut?
- If you’re not into coconut, try pink-tinted white chocolate shavings or sprinkles instead. It won’t have the same chew, but it’ll still taste great.
- → How can I cut them without making a mess?
- Stick the brownies in the fridge for about half an hour. Use a sharp knife, clean it after each slice, and try a little cooking spray to glide through the marshmallow layer easily.
- → Can I freeze these treats?
- Yes! Just layer them with parchment in an airtight container. Keep them frozen for up to two months. Thaw when you’re ready to eat.
- → What can I use instead of pink food dye?
- Want natural coloring? Go for beet powder, strawberry powder, or plant-based dyes. You can also play with different colors for holidays—green for St. Paddy’s, orange for Halloween, etc.